June is a peculiar month, unlike any of the other months of the year. Mostly free of big holidays associated with indulgent behavior like devouring candies and costumes, June is famous for Father's Day, when we celebrate fatherhood and paternal relationships. However, tracing the origin of the word "father" down to the Latin word "Pater," we find patronage, which is a beautiful idea of supporting someone in their endeavors to make the world a better place.

Becoming someone's patron can come in different forms, ranging from being a booster at a local store to donations as an arts patron. People can also become community patrons, initiating programs that promote involvement, education, or entertainment for the common good of schools or other local organizations.

It's crucial to have a tribe or a trusted group of people that share personal and professional goals. Sometimes, being the tribe's center requires one to act as a patron, overseeing support to bring the tribe's causes to fruition.

As we find ourselves halfway through 2023, this is a good time to contemplate who we can include in our tribes and how we can connect people, forge alliances and make the world a better place. Finding purpose and causes to which one can dedicate their lives is a daunting task, but with dedication and direction, it's achievable… and extremely rewarding!

Summer offers us the perfect opportunity to spend time with friends and family, take advantage of the warm weather, and develop a plan to make a difference. Let June be the month where we find purpose, become patrons for what matters to us, and move forward with conviction and optimism.

Onward, and upwards!

Sincerely,

Gino Pezzani