If you’re planning your holiday shopping, you may have lots of competition at the mall and online. A Roku and Harris Poll survey on consumer shopping trends in 2021 found that spending could hit new records this season, as consumers expect to increase their spending for the holiday season.
The survey found that 72% of holiday shoppers feel confident the economy will improve in the next 12 months. Thirty-six percent of consumers expect to spend more this year, the highest number reported since 2018. Holiday spending is expected to reach a record $937 per person on holiday purchases - a 5% increase from 2020.
In-store shopping may be coming back as well. Forty-three percent of respondents said they plan to shop in person on Black Friday, an 11% increase from 2020, when concerns about COVID-19 kept many shoppers at home. However, online shopping isn’t going away— 57% of consumers say they plan to do most of their shopping online.