Is veganism in the United States on the rise?
Although the Indiana Daily Student website reports that only 3% of Americans identify as vegan, there’s evidence that it’s becoming more and more mainstream. A Harris Poll survey found that one in five Americans sometimes eat vegan when dining out, and data from Impossible Foods shows that more than 50% of millennials and Gen Z members eat plant-based meat at least once a month, compared with one in five baby boomers.
Studies suggest that the slow rise of veganism is linked to concerns about the environment, a desire to address animal welfare, and overall health— although nutritionists point out that meatless burgers aren’t necessarily healthier than beef because they include more salt and saturated fat.
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