Canadian Consumer Confidence Index & 2012 Holiday Spending Intentions (TNS)

Canadian Consumer Confidence bounced back to its highest point since July 2011, and this, despite the Government’s gloomy economic outlook which was announced during the same period as when the poll was taken. According to the latest consumer confidence survey conducted by TNS, the Canadian Consumer Confidence Index rose from 98.0 to 98.9. “It looks as though Canadians are happier about the Obama win and not thinking about either the looming fiscal cliff in the U.S. or the Government’s economic statement.” explained Norman Baillie David, Senior Vice President of TNS in Canada and Director of the Marketing and Social research firm’s monthly tracking study. “Despite the uncertainty Canadians feel confident that the economic situation is basically under control.”

The Present Situation Index, which measures how people feel about the economy right now, also rose significantly from 99.6 to 101.1, and is now at its highest point since November 2008. “This is a clear indicator that Canadians are translating the Obama win (which a high percentage of Canadians favoured) into feeling good about the economy.” continued Mr. Baillie-David.

Download the entire report HERE

For more information, please contact: Gino Pezzani

 

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