Setting Your Limits

Sometimes a few constraints can boost your creativity. As recounted on the Fast Company website, publisher Bennett Cerf bet one of his authors, Theo Geisel— better known as Dr. Seuss— that he couldn’t write a children’s book with just 50 different words. Seuss stepped up to the challenge and won the bet with his book, Green Eggs and Ham.

“Putting limits to encourage creativity might sound counterintuitive.” writes JotForm CEO Aytekin Tank on the website. “But the thing is, constraints encourage more divergent thinking— and you can leverage built-in limits or apply them to the project at hand. For example, sometimes we’ll tell our designers that they can only have 10 elements on a product screen. These limits stretch their problem-solving abilities and typically produce surprising results.”

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