Top 3 Home Staging Myths Exposed!

I’ve said this many times: Home staging is still very much a mystery to many, REALTORS® included. While conducting some market research late last year, I asked many of my past and potential clients this question, “When you think of home staging, what’s the first thing that comes to mind?” The two most prominent responses were “Expensive” and “Only for vacant properties”. I found this fascinating and inspiring all at once. I took the inspiration and ran with it and created a new service package that alleviates both concerns: It’s not expensive and it’s only for occupied properties. Read all about it here: The Ultimate Home Preparation Package
In addition to home staging being perceived as expensive and for vacant properties only, there are other home staging myths that I’d like to dispel.

Myth #1 Home Staging Costs a Fortune

Due to what I call “HGTV Syndrome”, a common perception of staging is that it involves a team of contractors, the lives of the owners being turned upside down and thousands and thousands of dollars in home improvements. Don’t get me wrong; this can and does happen but only a small fraction of the time.

Truth: Home staging costs can range from a few hundred dollars to a few thousand, depending on the size of property and scope of work to be done. Home stagers can create DIY plans for home owners to execute on their own which is a very impactful, low cost method of preparing a home for sale.

Myth #2 Home Staging is Only for Vacant Properties

This is the most common misconception in my opinion. Staging vacant properties is crucial in order to show potential buyers the best use of space and to allow them to emotionally connect to a property. One of my favourite projects involved staging a vacant townhouse that had been sitting on the market for 351 days with no activity, only price reductions. We staged it, it was re-listed and it sold in 14 days for full asking price.

Truth: Staging owner occupied properties doesn’t mean removing all of the owner’s belongings and filling the home with rental items, nor does it mean living in a museum where you can’t touch or use anything. Owner occupied properties can be drastically transformed by de-cluttering (getting a head start on packing by packing and storing collectibles, excess furniture, etc), re-arranging the existing furniture, art and accessories and giving the property a thorough cleaning.

Myth #3 Potential Buyers Can See Past Clutter

There is a small percentage of people who can see past ‘stuff’ and visualize the potential of a space but they are rare. People are nosy by nature and we are easily distracted. When homes are cluttered, full of personal items, photos and collections, potential buyers are naturally focussed on the stuff as opposed to the home and its features.

Truth: De-cluttering is quite likely the most impactful aspect of staging owner occupied properties. When the property sells, everything will have to be packed anyway so why not get a head start? Why risk distracting buyers with your beer stein collection while they should be focussing on your beautifully updated kitchen? If you were to sell your car, you would most certainly have it detailed before you advertised it, right? Your home is likely your most valuable asset so why not showcase it in its best possible light?

So there it is. I hope I have been able to clarify, and more importantly, simplify the world of home staging for you. Did I complete my mission?

Heather Kleim
Epic Empire Designs
Phone: 778-232-1864
Email: info@epicempiredesigns.ca

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